016: Discovering Your Ideal Avatar - a podcast by Spencer Coppin, Dai Manuel & Adam Hart
from 2016-12-27T08:00
Spencer is off this week, surfing in Hawaii and attending his brother’s wedding. That jerk! So, Adam and Dai continue the show by discussing how to target your ideal customer. So many fitness professionals and nutritionists have a hard time finding the right clients to serve, and Dai tries to bridge that gap by teaching them the marketing and business aspects of the industry. The biggest questions you have to ask yourself are these: Who is your ideal avatar, and how are you different from everyone else in your industry?
Key Takeaways:
[1:55] Dai just finished wrapping up and attending the Canfitpro event. How’d it go?
[3:55] Dai talked about the marketing and business aspects to personal training. Personal trainers just aren’t educated in this area!
[4:30] Nutritionists are also finding the same problems.
[6:10] You have to be online and easily accessible in this day and age.
[8:45] Who is your avatar?
[9:05] If you’re having trouble producing content, it means you don’t know who you want to ideally work with.
[10:20] How do you find the right tribe?
[11:15] Dai tries to either inspire, educate, or motivate, when he writes content for his tribe.
[12:25] So many people write content to fulfill their own needs, but that doesn’t create engagement.
[15:35] In a crowded conference room like Canfitpro, how many out of a 100 have an avatar already established?
[19:55] Once you become an expert in your industry for your target audience, you don’t need hundreds of clients!
[21:20] Offering group coaching sessions is making more sense to Dai these days. He’s able to serve more people.
[23:15] People get into this industry because they love what they do, and then they get discouraged because they can’t show up in the way that they want to!
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