Avoiding the ‘Rhetoric of Sameness’ in Marketing - a podcast by American Bankers Association

“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor. On the season three premiere of the ABA Banking Journal Podcast — sponsored by Rivio, the future of financial information interchange — Marshall discusses Bank of Ann Arbor’s vision for the community bank customer experience and the bank’s unique approach to communicating with present and future customers.

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