ABFJ Podcast 68: Micro-Segmentation in Financial Services - a podcast by ABF Journal

In this week’s episode, Peter Brady, national financial services leader at RSM, joined the show to talk about the emerging trend of micro-focused segmentation in the financial services industry. Brady discussed what is driving this trend, how it is changing the financial services sector, what financial institutions (especially commercial and specialty lenders) should be doing in response and a lot more.

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