Podcasts by Actionable Marketing Podcast

[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule from 2022-04-19T10:00

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome from 2022-04-12T10:00:24

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs from 2022-04-05T10:00:58

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal from 2022-03-29T10:00:12

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share t...

[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io from 2022-03-22T10:00:56

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers from 2022-03-15T11:00:55

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork from 2022-03-08T11:00:21

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share t...

[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro from 2022-03-01T11:00:01

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

[Best of Season] AMP 080: How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers from 2022-02-22T11:00:09

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule from 2022-02-15T11:00:07

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that shar...

AMP 272: The Content Planning Blueprint You Need for Success With Vassilena Valchanova from 2022-02-01T11:00:24

When it comes to content marketing, failing to plan is planning to fail. Why do some marketers struggle with content planning? It isn’t easy nor is it always properly valued. Sometimes, content pla...

AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley from 2022-01-25T11:00

Content distribution is important, but most marketers struggle to understand how to distribute content effectively and efficiently. They create, publish, and push content out only to move onto t...

AMP 270: The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA from 2022-01-18T11:00:01

The landscape for search engine optimization (SEO) changes constantly, so staying on top of trends is extremely important but not always easy for sustained success.

Today’s guest is Georgios Cha...

AMP 269: Understanding the HERO System to Create Better Video Ads With Matt Johnston from 2022-01-11T11:00

When was the last time you saw an awesome online or social video ad? Did it impress you so much that you thought about buying the product or recommend it to someone? These days, a list of truly ...

AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency from 2022-01-04T11:00

Who do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters.

Today’...

AMP 267: How to Productize Consulting Services and Differentiate Yourself in a Crowded Market With Max Traylor from 2021-12-28T11:00

Market consultants sometimes struggle to consistently meet expectations. Maybe it’s because they offer too many services in too many areas of expertise. The lack of focus leads to less different...

AMP 266: How to Fix Invoicing Issues and Get Freelance Writers Paid on Time With Matt Saincome From OutVoice from 2021-12-21T11:00

Freelance writers know that getting paid can be difficult, and managers of freelance writers know why processing those payments is difficult to get paid on time or at all. Some companies don’t h...

AMP 265 - How to Use YouTube to Drive Real Business Growth with Adrian Lurie From Dragonfruit Media from 2021-12-14T11:00

Does your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and services that your business sells. How ...

AMP 264: How to Apply the Content Fuel Framework and Never Run Out of Ideas With Melanie Deziel from 2021-12-07T11:00

Marketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is so difficult? There are a l...

AMP 263: How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz from 2021-11-30T11:00

In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter a store or contact a ...

AMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly from 2021-11-23T11:00

What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content ...

AMP 261: Why Marketers Need to Invest More in Online Reputation Management Right Now With Dave Lehman From Birdeye from 2021-11-16T11:00

When customers leave negative reviews or complain about a brand or business on the internet, they just want to be heard, express their frustration, and want some sort of resolution. Businesses t...

AMP 260: What Service-Based Marketers Need to Know About Reputation Management Right Now With Michael Buzinski From Buzzworthy Integrated Marketing from 2021-11-09T11:00

What do people say and think about your brand online? It carries much more weight with potential customers than your own marketing messaging. Always responding to negative comments and reviews a...

AMP 259: How to Set Aggressive Marketing Growth Goals You Can Actually Achieve with Darrell Amy from 2021-11-02T10:00

Setting aggressive marketing growth goals can be intimidating. Some marketers set the bar too low and try to achieve goals that seem impressive but decline year after year. Marketers want to hel...

AMP 258: How Content Marketing and Product Marketing Teams Can Work Together to Achieve Incredible Results With Yaag Ganesh From Avoma from 2021-10-26T10:00

How can content marketing and product marketing teams have different goals and responsibilities, but still work together to achieve incredible results and help their companies grow?

Today...

AMP 257: What Content Marketers Can Learn From Journalists With Ben Worthen From Message Lab from 2021-10-19T10:00

Great content marketing can come from great storytelling. Who better to tell great stories than journalists? Marketers can learn from journalists how to create content that resonates with people...

AMP 256: How to Develop Successful Product Marketing Workflows and Processes With Sergey Sundukovskiy From SalesMsg from 2021-10-12T10:00

Great work starts with great workflows. How do the best product marketing teams structure their workflows? 

Today’s guest is Sergey Sundukovskiy, Co-Founder, CTO, and Chief Product Office...

AMP 255: How to Write SaaS Onboarding Emails That Users Love With Samar Owais from 2021-10-05T10:00

For SaaS companies, onboarding emails help establish long-term relationships with customers to understand and effectively use software tools. Yet, onboarding processes and email copy are often o...

AMP 254: How Marketers Can Know They’re On the Right Path With Carolyn Lowe From ROI Swift from 2021-09-28T10:00

Marketers struggle with the fear of focusing on the right things and doing things the wrong way. However, there are ways to use, gather, and apply data to get on the right path to generate a ret...

AMP 253: What Marketers Need to Know About Gender Equity in the Workplace With Ashley McManus From Smart Eye from 2021-09-21T10:00

What do marketing leaders and teams need to know about gender equity in the workplace? Make it a priority to be a great communicator, highly effective, and flexible to drive change.

Today...

AMP 252: How to Take the Guesswork Out of Marketing With Skyler Reeves From Ardent Growth from 2021-09-14T10:00

It’s smart to organize content when you have a core piece of pillar content linked to several smaller pieces covering sub-topics around your main topic. Also, it’s about knowing what to include ...

AMP 251: Why Successful CMOs Need to Be Smart Business Strategists With Mark Donnigan from 2021-09-07T10:00

Chief marketing officers (CMOs) typically only stay with a company for only 24-25 months. That type of turnover at the top level of marketing departments is not good for marketers in leadership ...

AMP 250: Why the CMO and CIO Relationship Matters for Marketing Success With Theresa O’Neil From Zylo from 2021-08-31T10:00

How well do most CMOs know their CIO or IT director? Not as well as they should. It’s important for marketers to build strong relationships with their technical teams to achieve marketing succes...

AMP 249: Demystifying Marketing Automation and Making It Work for You With Jeremiah Utecht From CoSchedule from 2021-08-24T10:00

What does email automation look like, how does it work, and what are its benefits? Discover how to grow, scale, and mature by owning and not making the same mistakes.

Today’s guest is Jer...

AMP 248: Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice from 2021-08-17T10:00

Do you create great content for an awesome business but still find it challenging to be found on the internet? Building relationships with the right partners can build your audience by getting i...

AMP 247: How to Clearly Communicate the Value of SEO and Get Executive Buy-In to Make Major Breakthroughs With Eli Schwartz from 2021-08-10T10:00

Marketers understand the value of search engine optimization (SEO), but they need to clearly communicate why it matters to get buy-in from executives, stakeholders, and clients.

Today’s g...

AMP 246: How to Kill Assumptions and Make Marketing Predictable With John Readman From BOSCO from 2021-08-03T10:00

Too much marketing is based on guesses not backed by data. Paid tactics, like pay-per-click (PPC) and social media advertising, can burn through your budget when guesses are wrong. How can you u...

AMP 245: Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From Salesmsg from 2021-07-27T10:00

Great content doesn't happen by accident. It's usually a byproduct of refined processes that help teams work together efficiently and effectively. However, planning editorial workflows and imple...

AMP 244: Unlocking the Power of Personal Video With David Jay From Warm Welcome from 2021-07-20T10:00

Do you believe in the power of personal video in video outreach or do you remain skeptical? If a pitch for something isn’t interesting on its own, how will a video that takes longer to watch tha...

AMP 243: How to Grow Faster By Focusing on the Right People With Matt Johnson, Author of MicroFamous from 2021-07-13T10:00

Audience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always bet...

AMP 242: Podcast Content Repurposing Mistakes to Avoid (and How to Repurpose the Right Way) With Holly Pels From Casted from 2021-07-06T10:00

If you have a podcast, are you repurposing your content assets across other channels and formats? If not, then you are missing out on opportunities to reach potential listeners and customers.  Listen

AMP 241: How to Make Maximum Impact With Minimal Budget Through The Power of Press Releases With Mickie Kennedy From eReleases from 2021-06-29T10:00

Old school press releases never get much hype. Usually, they are not interesting to write or read. Smart marketers and PR professionals know that well-written press releases are crucial to land ...

AMP 240: Why Marketers Need to Prioritize Content Quality Over Content Quantity Right Now With Gaetano DiNardi From Nextiva from 2021-06-22T10:00

Brands are churning out more content now than ever before. Even though companies are paying more money to create more content to compete in a more crowded space, sometimes content falls flat and...

AMP 239: How to Break Into Marketing From Another Industry and Succeed With Melissa Berrios From Melissa Berrios Consulting from 2021-06-15T10:00

The marketing industry is full of talented people who come from all kinds of educational and professional backgrounds. If you want to get into the industry, but you don’t have a directly relevan...

AMP 238: Using the Power of Media Relations to Drive Massive Brand Growth With Megan Bennett From Light Years Ahead from 2021-06-08T10:00

Traditional public relations (PR) is still one of the most powerful and cost-effective tactics that brands use to get attention and build a business. It may not be the latest and greatest shiny ...

AMP 237: How to Actually Leverage Social Media and SEO to Boost Your Content With Dmitry Dragilev From Criminally Prolific from 2021-06-01T10:00

How can marketers leverage social media to influence search engine optimization (SEO) and boost their content? Social media does and does not influence organic search performance for content. Listen

AMP 236: How One Agency is Fixing Client Relationships (And How Yours Can Too) With Tyler Elliston From Right Side Up from 2021-05-25T10:00

Are you frustrated being on an in-house marketing team working with external agencies? And vice versa? Client and agency relationships can turn sour for several different reasons, such as unreas...

AMP 235: How Marketing Teams Can Implement Effective Diversity, Equity, and Inclusion Strategies (And Why They Should) With Jimi Vaughn from 2021-05-18T10:00

Diversity, equity, and inclusion, or the ‘DEI’ initiatives, have received increased attention for a wide variety of reasons. How and why should marketing leaders and teams implement effective DE...

AMP 234: How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas from 2021-05-11T10:00

How can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes.

Today’...

AMP 233: What College Students and Hiring Managers Need to Know to Make Marketing Internships Successful With Owen Piehl From CoSchedule from 2021-05-04T10:00

Are you a hiring manager responsible for building a marketing team? An internship program should not be an afterthought. Take the time to select candidates and support interns effectively to be ...

AMP 232: Bringing Data and Thought Leadership Together for Massive PR Wins With Amy Littleton From Kemper Lesnik from 2021-04-27T10:00

Data and thought leadership are two things that work better together, especially in public relations and content marketing.

Today’s guest is Amy Littleton, Executive Vice President of Pub...

AMP 231: Making Marketing Radically Ethical and Growing Your Business the Right Way With Robin Cangie From The Empowered Freelancer from 2021-04-20T10:00

How ethical is your marketing practice? Imagine describing your job to your best non-marketing friend. What’s your response if they think your work is ethically gray or morally suspect?

T...

AMP 230: Bringing Data and Creativity Together to Create Better Content With Anastasia Leng From CreativeX from 2021-04-13T10:00

As a marketer, do you need to create content that applies insights derived from data and research? If so, pay attention to the right data and apply it the right way to produce the most effective...

AMP 229: Creating ROI-Driven B2B Content Marketing Strategies That Work With Brad Smith From Wordable and Codeless from 2021-04-06T10:00

Too often, content marketing strategies follow one of two paths: Keyword driven or driven based on what the writer thinks makes an interesting topic. The path to success is somewhere in between ...

AMP 228: How CoSchedule Markets Multiple Product Lines (and How You Can Make Major Pivots With Confidence) With Nathan Ellering From CoSchedule from 2021-03-30T10:00

CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not onl...

AMP 227: What’s Broken With Content Distribution (And How It Might Get Fixed) With Jonathan Gandolf From The Juice from 2021-03-23T10:00

Why are marketers good at content production, but not so great at content distribution? They are judged based on how much work they get done, rather than the actual results that they produce. Al...

AMP 226: How AI Will Make Content Marketing Better (And Why a Robot Probably Won't Steal Your Job) With Jeff Coyle From MarketMuse from 2021-03-16T10:00

Generative Pre-trained Transformer (GPT-3) and artificial intelligence (AI) first made their way into the marketing industry last year. There's been a lot of talk about whether or not robots wil...

AMP 225: How Marketers Can Run Successful Side Hustles With John Bonini From Databox and Some Good Content from 2021-03-09T11:00

Some marketers have side hustles to learn new skills, explore their passion projects, and make a little extra cash. Are you a marketer struggling to overcome challenges to be successful outside ...

AMP 224: How to Throw Out the Leadership Playbook and Succeed During a Crisis With Simon Berg From Ceros from 2021-03-02T11:00

When you’re in a leadership position, sometimes it’s hard to know who to ask or where to look when you need answers to questions and solutions to problems—especially because others expect you to...

AMP 223: Keeping Garbage Out of Your Data So You Can Make Better Marketing Decisions With Dan McGaw From McGaw.io from 2021-02-23T11:00

Data problems are probably lurking somewhere inside of your marketing stack. Don’t freak out, just yet. Most analytics packages and marketing software services that deal with data have some gaps...

AMP 222: How CoSchedule Makes Design Magic Happen (And How You Can Too) With Tim Walker From CoSchedule from 2021-02-16T11:00

How does design happen, and how do designers and marketers collaborate? As a common courtesy, provide details to get more work done better and faster. CoSchedule is consistently committed to qua...

AMP 221: How to Create Content That's Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media from 2021-02-09T11:00

In a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. Consciously focus on...

AMP 220: How Can Marketers Avoid Cybersecurity Disasters With Gary S. Chan From Alfizo Security Solutions from 2021-02-02T11:00

High-profile data breaches at big-name companies have become an all-too-common pitfall that creates negative press. Marketers need to protect their company and customers by knowing how to preven...

AMP124: The Chatbot Revolution: Why Resistance Is Futile With Larry Kim From MobileMonkey from 2021-01-31T22:10:42.023393

When someone says, “chatbot,” do shivers go down your spine? Or, does a big grin cover your face? If chatbots are annoying and an invasion of privacy, why are so ...

AMP123: Why Every Content Marketer Should Think Like A Publisher With Clint Schaff From Los Angeles Times from 2021-01-31T22:10:42.023393

How do you create content? Plan for it? Identify what will resonate with your audience? Marketers need to think of themselves as content producers and publishers....

AMP122: The Future (And Present) of Voice Search & SEO With Jeremiah Smith From SimpleTiger from 2021-01-31T22:10:42.023393

Is the future of voice search happening as we speak? Are we really in the middle of a voice search revolution? Are you part of the 41% of adults or 55% of teenage...

AMP121: Customer Experience Is The New Brand With Chris Paul From CoSchedule from 2021-01-31T22:10:42.023393

How often do you think about customer experience? Marketers put tons of time and energy into creating a brand to communicate a value proposition that makes people...

AMP120: How To Drive a $22:1 ROI Using Promoted Content on Facebook With Daniel Hutt and Freyja Spaven From AmpMyContent from 2021-01-31T22:10:42.023393

How would you like to make $22 on every $1 spent promoting content? Sounds too good to be true, right? Well, let’s find out.

Listen

AMP119: Ignite, Fuel, and Spread How Your Content Can Catch Fire With The Right Amplification Process With Heidi Cohen From Actionable Marketing Guide from 2021-01-31T22:10:42.023393

Do you do whatever you can to get a prospect’s attention? Many marketers actually miss the mark when it comes to connecting their customers and content. Listen

AMP118: How To Make Affiliates The Most Valuable Weapon In Your Marketing Arsenal With Arlen Robinson From Omnistar Interactive from 2021-01-31T22:10:42.023393

We’ve talked about influencer marketing and referral marketing. Now, it’s time to talk about affiliate marketing. With all these types of marketing, where does on...

AMP117: Conquering The Everyday Dilemmas Of A Chief Content Officer With Ann Handley From MarketingProfs from 2021-01-31T22:10:42.023393

How can you improve your content marketing? How can you take advantage of an opportunity to entice people? Every company has the typical branding and collateral, ...

AMP116: Value vs. Vanity: Revealing Which Marketing Metrics Really Matter The Most With Andy Crestodina From Orbit Media Studios from 2021-01-31T22:10:42.023393

Marketers have unprecedented access to marketing measurables. They’re inundated with data. So, which marketing metrics matter the most?

Listen

AMP115: How To Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker from 2021-01-31T22:10:42.023393

Did you do a lot of stupid things when you were a kid? Did you get caught and yelled at? Was your #1 go-to argument: Well, my buddy was doing it first - only to b...

AMP114: Accelerating Growth At The Intersection Of Inbound Marketing And Outbound Sales With Steli Efti From Close.io from 2021-01-31T22:10:42.023393

Do you enjoy your morning commute? Do you use that time to figure out what you want to accomplish? Goals you want to crush? It can be a peaceful time to think abo...

AMP113: The 5 Secrets To Unleashing The Power Of Webinars To Drive Sales from 2021-01-31T22:10:42.023393

How many Webinars have you attended? Presented? How would you rate them? Unfortunately, most Webinars fail because they’re poorly executed and take a lot of time ...

AMP112: How To Use Video To Dramatically Boost Engagement Rates...With Almost No Budget With Alex Schoefield From Wistia from 2021-01-31T22:10:42.023393

These days, content marketing is all about videos. This trend is expected to continue into the future. By 2021, it’s been estimated that 82% of consumer Internet ...

AMP111: What Your Sales Team Wishes Every Marketer Would Start Doing With Kris Nelson From CoSchedule from 2021-01-31T22:10:42.023393

The relationship between sales and marketing teams is often tumultuous and complicated. They share the same goals, yet they squabble and fight like children. They...

AMP110: How To Squeeze Every Drop of ROI From Your Email Marketing With Matthew Montoya from Constant Contact from 2021-01-31T22:10:42.023393

Email marketing is that trusted friend that’s been around forever and will never let you down. You can always turn to it when you need some help. Plus, it gives y...

AMP 219: Avoiding the Pit of Dark Mode Despair and Making Sure Your Emails Look Awesome With Melissa Sargeant From Litmus from 2021-01-26T11:00

Are you familiar with the dark mode? About 92% of those with smartphones use dark mode on at least one app. The increased use of dark mode with various email services and clients present challen...

AMP218: Everything You Need to Know About Headline Studio With LaRissa Hendricks From CoSchedule from 2021-01-19T11:00

What does it take to write a great headline? A simple, yet effective tool that makes marketers more confident when writing headlines. Take the guesswork out of improving headlines. 

Today...

AMP 217: How to Stop Doing Copycat Marketing and Do Authentic Work That Actually Resonates With Mike Poznansky From Neato from 2021-01-12T11:00

What's the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by presenting int...

AMP 216: How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText from 2020-12-22T11:00

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit.

Today’s guest i...

AMP 215: How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted from 2020-12-15T11:00

How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand.

Today’s guest is Lindsay Tjepkema, CEO...

AMP 214: What Marketers Can Learn From Nonprofits About Building Brand Advocacy (and Why They Should Start Now) With Spencer Brooks From Brooks Digital from 2020-12-08T11:00

What strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn thei...

AMP 213: The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau From Logo.com and Water School from 2020-12-01T11:00

What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems.  

Today’s guest is Richard Lau, founder of Logo and exec...

AMP 212: Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC - The Content Agency from 2020-11-24T11:00

The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers b...

AMP 211: Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver from 2020-11-17T11:00

Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahea...

AMP 210: Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL from 2020-11-10T11:00

Two things are true about marketing—saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home where they are spend...

AMP 209: How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust from 2020-11-03T11:00

Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the right information. ...

AMP 208: How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos from 2020-10-27T10:00

Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Per...

AMP 207: How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia from 2020-10-20T10:00

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating...

AMP 206: How to Create a Year's Worth of Content in One Day With Shaina Weisinger From Repurpose House from 2020-10-13T10:00

Do you spend too much time and money creating content from scratch every time you need to publish a piece, launch a video, or ship a campaign? Create a year's worth of content in one day for a s...

AMP 205: Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine from 2020-10-06T10:00

Email inboxes, social media feeds, and internet experiences are filled with marketing messages. However, what’s old is new again in marketing. Direct mail can be an effective way to cut through ...

AMP 204: The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar Tickets from 2020-09-29T13:00

Does your business rely on revenue from selling tickets for live events? To stay in business due to COVID-19, you may need to turn to other options for profits.

Today’s guest is Jim McCar...

AMP 203: How to Get Dream Guests From the World's Biggest Companies on Your Podcast Even If You Don't Have Connections With Stephanie Cox From Lumavate from 2020-09-22T13:00

Do you have something to say and share with others? Start a podcast, but don’t sell yourself short when trying to get your dream guests on the show. It takes connections.

Today’s guest is...

AMP 202: How to Stop Sending Boring Emails and Provide Tons of Value for Subscribers Using Video Responses With Brendan Hufford From SEO for the Rest of Us from 2020-09-15T13:00

Are your emails failing to reach and resonate with readers? Maybe, you’re asking for too much information without offering enough value. Every time someone opens their inbox, they’re flooded wit...

AMP 201: The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones From Cheetah Digital from 2020-09-08T13:00

The ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on them? Listen

AMP 200: How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic from 2020-09-01T13:00

Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always c...

AMP199: Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT Media from 2020-08-25T13:00

When looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleague...

AMP198: How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha from 2020-08-18T11:00

Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult.

Today’s guest is ...

AMP197: Building a Better Martech Stack By Understanding Data and the Science of Behavioral Change With Sean Doyle From FitzMartin from 2020-08-11T11:00

Does adding new martech tools always tackle problems and challenges for marketers? What matters most is finding the best technology solutions to solve the right problems at the right times for y...

AMP196: Future-Proofing Your Brand For Sustained Success With David Lemley From Retail Voodoo from 2020-08-04T11:00

It may be a cliche, but it remains true that nothing is certain for business right now and in the future due to the COVID-19 pandemic. Brand building is a long-term sport with no finish line. Listen

AMP195: The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRope from 2020-07-28T11:00

How can you make remote work actually work? The right technology stack and the right processes to work from home on a distributed team.

Today’s guest is Lars Helgeson from Gr...

AMP194: Overcoming Tough Challenges When Business is No Longer Normal With Dave Schneider From Shortlist.io from 2020-07-21T11:00

How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only sur...

AMP193: Making Sponsorships Successful By Picking the Best Partners and Proving ROI With Ken Ungar From CHARGE from 2020-07-14T11:00

What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI.   

...

AMP192: Data-Backed Insights on COVID-19's Impact on Sales and Marketing With Jim Benton From Chorus.ai from 2020-07-07T11:00

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.    

Today’s guest is Jim Benton from C...

AMP191: Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ from 2020-06-30T11:00

How do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction.    

AMP190: Scaling a Brand Competitors Can't Copy With Awesome Design and Without Breaking the Bank With Russ Perry From Design Pickle from 2020-06-23T11:00

Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. 

Today’s guest is Russ Perry ...

AMP189: Driving 10X Growth With One Simple Model to Skyrocket Your App With Sean Casto From PreApps from 2020-06-16T11:00

Some apps skyrocket, while others fly under the radar and fade away. Apps that succeed apply simple, yet effective tactics that drive rapid growth and sustain revenue.

Today’s guest is Se...

AMP188: From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) from 2020-06-09T11:00

Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect you...

AMP187: Smash Creative Ruts By Building a Rock-Solid Collaborative Ideation Process With Sean Ironside From EGYM from 2020-06-02T11:00

Collaborative ideation isn't always easy because everyone has ideas and opinions. You can’t execute every idea all the time, but need to narrow the list and make sure input is heard and time is ...

AMP186: How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan Kirkwood from 2020-05-26T11:00

How can you grow your marketing career with just a few years of experience? Through the power of personal branding. But you better get started now—just ask an accomplished and successful 24-year...

AMP185: How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital from 2020-05-19T11:00

Is your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less.

Today’s guest is Nair...

AMP184: How Growth Ramp's Jason Quey Doubled a Startup's Revenue in Six Months by Creating Authentic Content from 2020-05-12T11:00

How can a startup's revenue double in six months? By creating content that's authentic and based on personal experience. Authenticity isn’t just a marketing buzzword. 

Today’s guest is Ja...

AMP183: Why B2B and Manufacturing Marketers Often Fail (And How They Can Succeed) With James Soto From Industrial Strength Marketing from 2020-05-05T11:00

Do you need a prescription for fixing what’s wrong with marketing in the manufacturing space? It’s not a dose of flashy trends or tactics, but philosophical and foundational ways of thinking dif...

AMP182: Why Using Social Media Without Strategy is a Waste of Time and Effort With John Meese From Platform University from 2020-04-28T11:00

Everyone’s on social media, right? It may sound crazy, but that’s not exactly true. Some people delete personal and/or professional profiles to simplify marketing and grow their business.

AMP181: How to Localize Your Content For International Audiences (and Why It's Important) With Adrian Cohn From Smartling from 2020-04-21T11:00

While staying at home and practicing social distancing due to the COVID-19 pandemic, why not learn a new skill? Translate your marketing content for international audiences. If more people can r...

AMP180: What's Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It) With John Bertino From The Agency Guy from 2020-04-14T11:00

Sad but true, some marketing agencies try to sell services to clients based on what’s best and most important for the agency, not their client. When and how do yo...

AMP179: Understanding How to Manage Remote Marketing Teams With Timur Valishev From JivoChat from 2020-04-07T11:00

Struggling to work from home? Not sure how to adjust to a remote working lifestyle? Do you need some timely and helpful tips to stay positive and productive?  Listen

AMP178: How to Go Beyond Google and Facebook to Make Audience Research Your Content's Competitive Advantage With Rand Fishkin From Sparktoro from 2020-03-31T11:00

How can marketers make their content go beyond Google and Facebook for audience research to be a competitive advantage? The duopoly may monopolize your attention ...

AMP177: Which Influencer Marketing Tactics Should We Retire (and What You Should Do Instead) With Jamie Lieberman From Hashtag Legal from 2020-03-24T11:00

Influencer marketing is a multi-billion-dollar industry that continues to grow and shows no signs of slowing down. It’s a direct line to your customer base to gro...

AMP176: Why Content Marketers Need to be Podcasting (And How to Get Started) With Craig Hewitt From Podcast Motor and Castos from 2020-03-17T11:00

Why should content marketers start a podcast? How are podcasts different from other content mediums? What does it take to make podcasts possible and sustain succe...

AMP175: How to Create Successful Social Media Video Ads That Go Viral Using Quantitative Creativity With Travis Chambers From Chamber Media from 2020-03-10T11:00

How can marketers create successful social media video ads that go viral and generate intentional results via an iterative approach? There are no bad ideas! Listen

AMP174: How to Drive 150% Traffic Growth Using the GRAP Framework With Nadya Khoja From Venngage from 2020-03-03T12:00

What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased sear...

AMP173: How to Foster a Self-Accountable Company Culture That Gets the Most From Your Marketing Team With Wayne Mullins of Ugly Mug Marketing from 2020-02-25T12:00

Do you dread going to work? Does it impact your productivity? How can companies improve their culture? It’s not about putting ping pong tables, napping pods, and ...

AMP172: How Marketers Can Identify Their Best Customers to 3X Business Growth With Katelyn Bourgoin from 2020-02-18T12:00

How much do you know about your customers, especially the very best ones? Companies that conduct ongoing customer research grow two to three times faster than tho...

AMP171: Bridging the Gap Between Content Strategy and Content Marketing With Dean Froslie From Western State Bank from 2020-02-11T12:00

Mentors can make a major difference in people’s careers. Always willing and able to answer questions, even after you leave a job or company. They are generous wit...

AMP170: How Marketing Consultants Can Successfully Onboard Clients Onto Software Platforms (Even When They're Used to Using Different Tools) With Andrea Moxham from Horseshoe & Co. from 2020-02-04T12:00

Excuses, excuses. Too many tools? Too complicated? Too stressful? It takes time and help to learn how to use new software effectively, especially if you don’t use...

AMP169: How to Use Curiosity Gaps to Create Tension and Keep Customer's Attention For as Long as You Want With Andrew Davis from 2020-01-28T12:00

Do you prefer shorter or longer content? As marketers, you can use the curiosity gap concept to attract and retain your audience’s attention.   

Listen

AMP168: How to Start Your Own Branded Podcast From Scratch (Even Without Experience) from 2020-01-21T12:00

Do you have a podcast? Why not? What does it take? Learn how to launch a successful podcast—no experience necessary. Just start it, and stick with it.    Listen

AMP167: How to Unify Your Marketing Department for Effective Content Collaboration With Lindsay McGuire from Formstack from 2020-01-14T12:00

What’s stopping you from reaching your goals? Are labor-intensive processes slowing you down? What processes can marketers implement to improve collaboration that...

AMP166: Demographics + Guessing ? Buyer Persona: Unify Your Story With Ardath Albee From Marketing Interactions from 2020-01-07T13:00

When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers ...

AMP165: Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule from 2019-12-17T12:00

Marketers use key messaging and positioning to connect with target audiences and create personalized customer experiences. Design is a strategy that requires coll...

AMP164: They Don't Buy Because Of Demographics: Why Audience And Attitudinal Research Is Better With Susan Baier From Audience Audit from 2019-12-10T12:00

Marketers know that the value of data from the past helps them strategize for the future. However, it may be time to gather data in a different and proactive way....

AMP163: Exploring The "Grand Central Station" Marketing Analogy (And More) With Erin Koschei From Laerdal Medical from 2019-12-03T12:00

Is your marketing workflow bogged down with urgent requests, inefficient software/systems, undocumented processes, and manual tasks that could be automated? How c...

AMP162: Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule from 2019-11-19T11:00

Do you have content that answers your audience’s questions and provides value along every stage of the sales funnel? Some of the most influential pieces of conten...

AMP161: A Core Plan And Agile Strategy Plus An Easy Prioritization Framework With Jared Rhue From rewardStyle from 2019-11-12T11:00

Nobody enjoys tedious, manual busywork. Precious work time is wasted, instead of spent on completing projects. Makeshift marketing isn’t fun. It’s unproductive an...

AMP160: How Understanding Customer Challenges Can Influence Targeted Content Marketing With Valaer Goldsworthy From EZ Texting from 2019-11-05T11:00

Inbound marketing is one component of content marketing that is often misunderstood. Relevant, compelling, and interesting blog posts, Webinars, and other content...

AMP159: Why The Cross-Channel Campaign Is The Future Of Brand Positioning With Tessa Barron From On24 from 2019-10-29T10:00

Some companies have multiple target industries, verticals, business regions/units, and personas. It’s impossible for marketers to do it all and quantify the resul...

AMP158: Gain Traction On Your Life And Goals With Nir Eyal, Author of Indistractible from 2019-10-22T10:00

Most of us look at our phones too much and too often. We’re distracted by the sounds and vibrations of notifications. We like to be distracted because it makes us...

AMP157: Tapping Into The Full Potential Of *Successful* Email Marketing With Val Geisler From Fix My Churn from 2019-10-15T10:00

Email marketing to the masses is quickly becoming an “old school” idea. Your audience of real people expect customization and personalization. Yet, your email lis...

AMP156: Ditch "Corporatespeak" Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting from 2019-10-08T10:00

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound li...

AMP155: Customer Marketing: Helping Customers Discover Value Through Content With Leah DeKrey From CoSchedule from 2019-10-01T10:00

Content marketing isn’t only blogs, Webinars, guides, and podcasts. All content is meant to convert prospects and attract continued interest from existing custome...

AMP 154: Are Guides The Future Of SEO-Driven Content Marketing? Featuring Liam Barnes of Directive from 2019-09-24T10:00

What if customers found your business every single time they Googled an industry buzzword? Can you imagine the incredible amount of traffic that would generate? C...

AMP153: Why Process To Inspire (Not Control) Is Key To Success With Agnes Józwiak From ClickMeeting from 2019-09-17T10:00

Marketers who document their strategy are 313% more likely to report success. Yet, most marketer’s plans don’t change based on what works or not. Marketing is abo...

AMP152: "Placemats" Strategy Framework And Why Value Matters Most With Sean Gordon from 2019-09-10T10:00

Do you spend more time coordinating or completing your work? Marketers need to create content that matters to their target audience. If the content is not valuabl...

AMP151: How The Agile Hub And Spoke Content Framework Works With Celena Canode And Emily Pick From G5 from 2019-09-03T10:00

Marketers are expected to do more without increasing headcount and know how to use marketing tools and technology (MarTech). Change is inevitable, and embracing i...

AMP150: Debunking BS SEO Lies To Get Found With Stephan Spencer from 2019-08-27T10:00

Remember the 1990s, when people used old school search engines? Cost per click for SEO was unheard of back then. Now, everybody uses Google. People have more cont...

AMP149: Assess Then Plan" Framework To Solve Makeshift Marketing With Brianne Hoffman From Wanzek Construction from 2019-08-20T10:00

It’s good enough. Usually, “good enough” isn’t enough to solve problems for employees and customers. 

Today’s guest ...

AMP148: Bringing Visibility Into Marketing To Organize Everything With Dree Ziegler From Fulton Fish Market from 2019-08-13T10:00

Unexpected projects derail your marketing process or work management. It happens. How do you prepare or respond to such stress? Do you find a way to complete your...

AMP147: Deconstructing The Most Successful Content Marketing Teams With Jennifer Pepper From Unbounce from 2019-08-06T10:00

Do you work alone, or as part of a content marketing team? Do you have a strong content marketing presence? How do you measure content marketing success? Learn fr...

AMP146: This Is How Small Brands With Small Budgets Achieve Colossal Results With Andie Coupland From Totara Learning from 2019-07-30T10:00

Marketing is sometimes sensationalized, especially when media publications feature huge brands with huge budgets. In reality, most marketers come from small brand...

AMP145: How To Ramp Up Results Even When Your Industry Lags With Ted Horan From RDO Equipment from 2019-07-23T10:00

Different industries directly impact the marketing processes, tactics, and tools that prevent marketers from being productive, organized, and focused. Is your ind...

AMP144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule from 2019-07-16T10:00

CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn. 

Listen

AMP143: Blowing Up The Inbox: A New Email Approach That Converts And Builds Your Brand With Cameron Cegala From AdKaddy from 2019-07-09T10:00

Is your email inbox out of control? Are you always clicking delete, spam, or unsubscribe? Brands and marketers need to minimize makeshift marketing to improve ope...

AMP142: The Productivity Killer: Fundamentals For Fighting Makeshift Marketing With Libby Hall From Unearth from 2019-07-02T10:00

CoSchedule surveyed more than 3,000 marketers, and the results are in! Marketers want to publish more, complete everything on time, and prove their value to stake...

AMP141: A Marketing Rebellion: Why The Most Human Company Wins With Mark Schaefer Author Of Marketing Rebellion from 2019-06-25T10:00

Are you dependent on technology? Rely on it to get you through the day? Suffer from shiny object syndrome? What would marketers do without technology? The hope is...

AMP140: You Are Forgettable: How To Ditch Your Boring Brand With Ken Moskowitz From Ad Zombies from 2019-06-18T10:00

Who’s on your short list of marketing influencers for thought leadership and mentorship? Which company brands do you gravitate toward because of their unique valu...

AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome from 2019-06-11T10:00

The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you...

AMP138: The Power Of Clarity: How Ambiguity Is Strangling Your Marketing Performance With Karen Martin From TKMG from 2019-06-04T10:00

What does “strategic ambiguity” mean? Marketers, politicians, and others use it all the time. It’s the art of making a claim using language that avoids specifics....

AMP137: The Customer Journey Is Dead: A Dawning Of Behavioral Data With Judd Marcello From Cheetah Digital from 2019-05-28T10:00

Marketers try to map and meticulously outline their customer’s journey to convert a lead into a paying customer. Instead, maybe they should focus on behavioral da...

AMP136: Eliminating The Friction: How To Increase Conversions And Brand Loyalty With Roger Dooley Author of Friction from 2019-05-21T10:00

What kind of experience does your brand create for customers? Is it simple and seamless enough to keep them coming back for more? Or, do they find their experienc...

AMP135: Rise Of The "Marketing Technologist": How To Choose The Right Marketing Tools With Scott Brinker From HubSpot from 2019-05-14T10:00

Technology is supposed to help, not frustrate or overwhelm us. Do you struggle with using, choosing, or consolidating marketing technology tools? Marketers tend t...

AMP134: This Is How The Best Remote Employees Communicate, Stay Focused And Get Organized With Nathan Hirsch From Freeeup.com from 2019-05-07T12:00

How long is your commute to work? Maybe 15 minutes or more, depending on traffic, weather, and other factors? Some marketers get to just roll out of bed and go to...

AMP133: State of Marketing Strategy Report: Why Top Marketers Are 397% More Successful With Ben Sailer From CoSchedule from 2019-04-30T12:00

What separates the best managed and most successful marketing teams from the rest? How are they leaving you in the dust? What are the strongest predictors for suc...

AMP132: Why Best Practices Are The Worst Advice With Jay Acunzo From Unthinkable Media from 2019-04-23T12:00

Marketers are always searching for advice that they can apply to their marketing efforts and strategies. Luckily, plenty of people are more than willing to share ...

AMP131: How To Build Social Community And Measure The Impact With Shonali Burke from Shonali Burke Consulting from 2019-04-16T11:00

Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you...

AMP130: They Ask You Answer: How To Fix Your Marketing Strategy With Marcus Sheridan From Marcus Sheridan International from 2019-04-09T11:00

When you were younger, who did you go to when you had a tough question? Your single source of truth - your dad. These days, when people have questions, they ask a...

AMP129 Empowering The Leadership Of Women In Marketing With Jodi Duncan From Flint Group from 2019-04-02T11:00

Which mentors and managers helped shape and influence you the most  through the years? Who made you a better person and marketing professional? Are most of them s...

AMP128: F#ck Content Marketing With Randy Frisch From Uberflip from 2019-03-26T10:00

Marketers are in the business of creating content. They’re modern-day publishers. However, up to 70% of content that they create goes unused.  

Listen

The Case For Agile Marketing: What 400+ Marketers Reveal As Top Benefits And Barriers With Andrea Fryrear From AgileSherpas from 2019-03-19T10:00

What did 447 marketers identify as the top benefits of an agile marketing approach? Helps team change gears quickly; provides better visibility into status of pro...

AMP126: Creating Predictable Growth Is Not A Hack With Kieran Flanagan From Hubspot from 2019-03-12T10:00

Do you suffer from shiny object syndrome? It’s difficult to not become enamoured with the latest marketing tactics, trends, and technologies. We are distracted by...

AMP125: How To Motivate The Millennial Marketer With Garrett Mehrguth From Directive from 2019-03-05T11:00

Are you a millennial? Do you work with millennials? According to the U.S. Bureau of Labor, millennials are expected to make up half of the workforce by 2020 and 7...