AMP165: Great Marketing With Poor Design Is Poor Marketing With Megan Otto From CoSchedule - a podcast by CoSchedule: The Only Way To Organize Your Marketing In One Place.

from 2019-12-17T12:00

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Marketers use key messaging and positioning to connect with target audiences and create personalized customer experiences. Design is a strategy that requires collaboration between marketing and designers to make content visually appealing.

Today’s guest is Megan Otto, marketing design lead at CoSchedule. She describes how marketing design drives brand engagement. Great marketing with poor design is poor marketing.

Some of the highlights of the show include:

What makes an unforgettable brand? Relevant and consistent experiences through design to make a connection with customers across all mediums
Why is design a go-to-market strategy? Design allows marketing and messaging to be seen and understood
Team of Teams: CoSchedule’s marketing and design teams focus on specific areas of expertise and effectively support other teams to ensure consistency
Kickoffs to Handoffs: Determine strategy, objectives, goals, roadmap, and in-progress demos to track projects and tasks
Translating Strategy into Design: How you’re presenting the message to the audience is as important as the message
Work Assignments: Depends on capacity, expertise, and interests
Purpose of Design: Understand goal and over-communicate to reach completion
What do marketers need to know about designers? Design involves strategy, ideation, graphic design, illustration, Web development and much more
Design is in the Code: Web design and development should be a strategic role within marketing teams
Evolution of Brand, Design, and Marketing: Always new challenges and unique value to be better

Links:

Further episodes of Actionable Marketing Podcast

Further podcasts by CoSchedule: The Only Way To Organize Your Marketing In One Place.

Website of CoSchedule: The Only Way To Organize Your Marketing In One Place.