Auto marketing trends - a podcast by E.J. Schultz

Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicle shortage could affect marketing and he offers opinions on why automakers might be relying too much on TV advertising.

Further episodes of Ad Age Marketer's Brief

Further podcasts by E.J. Schultz

Website of E.J. Schultz