Data-driven tourism marketing - a podcast by E.J. Schultz

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what  effect global warming might have on the ski season.

Further episodes of Ad Age Marketer's Brief

Further podcasts by E.J. Schultz

Website of E.J. Schultz