How Roomba is marketing its robot vacuum - a podcast by E.J. Schultz

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.

Further episodes of Ad Age Marketer's Brief

Further podcasts by E.J. Schultz

Website of E.J. Schultz