Lexus goes for younger buyers - a podcast by E.J. Schultz

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video than a traditional ad. He also shares how and why Lexus started using TikTok earlier this year.

Further episodes of Ad Age Marketer's Brief

Further podcasts by E.J. Schultz

Website of E.J. Schultz