Pain relief marketing - a podcast by E.J. Schultz
from 2019-04-17T09:00
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Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.
Further episodes of Ad Age Marketer's Brief
Further podcasts by E.J. Schultz
Website of E.J. Schultz