Spirits marketing that stands out - a podcast by E.J. Schultz

Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.

Further episodes of Ad Age Marketer's Brief

Further podcasts by E.J. Schultz

Website of E.J. Schultz