TrueCar gets a facelift - a podcast by E.J. Schultz

TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.

Further episodes of Ad Age Marketer's Brief

Further podcasts by E.J. Schultz

Website of E.J. Schultz