Why Goldfish turned to TikTok to court older snackers - a podcast by E.J. Schultz

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.

Further episodes of Ad Age Marketer's Brief

Further podcasts by E.J. Schultz

Website of E.J. Schultz