Behind the HALO-Axis Deal - a podcast by ASI

HALO Branded Solutions (asi/356000) rocked the promo industry again with its latest Top 40 acquisition: Axis Promotions (asi/128263). The move potentially makes HALO the second largest distributor in the industry, with combined revenue of nearly $660 million. In this exclusive podcast, HALO CEO Marc Simon and Axis President Larry Cohen reveal how the deal came together and what’s next for both companies.

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