Interview with Greg Muzzillo, Founder of Proforma - a podcast by ASI

As the founder of Counselor Top 40 distributor Proforma – the #4 company on this year’s Top 40 list with $369 million in promo sales – and a 40-year veteran of the industry, Greg Muzzillo has a unique perspective on what the landscape of the marketplace may look like over the next 10 years and what it takes to build a successful and competitive distributorship. And he would know: The #1 company on this year’s Counselor Fastest Growing Distributors List is The IdeaBox Powered by Proforma and four additional Proforma companies would have been in the top 10 had Counselor not limited submissions to one per company. Click here to listen to tips and strategies from Muzzillo, who was named the 2010 Counselor Person of the Year with his wife, Vera, the company’s CEO.

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