Power 50 Podcast Episode 3: Norm Hullinger, alphabroder - a podcast by ASI

In this third installment of the Counselor Podcast: Power 50 Series, last year’s Counselor Person of the Year Norm Hullinger labels the impact from nontraditional suppliers as one of the biggest challenges that the promotional products industry faces today. “The encroachment from offshore suppliers that aren’t truly investing in this market is something to contend with,” says Hullinger, CEO of alphabroder, the top-ranked supplier on Counselor’s Top 40. “It’s a problem for our industry from a safety perspective and it damages margins.”

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