Power 50 Podcast Episode 4: Ross Silverstein, iPROMOTEu - a podcast by ASI

In this fourth installment of the Counselor Podcast: Power 50 Series, Ross Silverstein explains why he thinks a severely disruptive environment is coming to the promotional products market. “Technology is making it easier for companies to come into this market, and companies will do what’s in their best interest to thrive rather than just bowing to traditions,” said Silverstein, CEO of Top 40 distributor iPROMOTEu. “This will cause disruption and that’s ok. But it will be difficult for companies to survive if they don’t provide meaningful value to customers.”

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