296 Virtual Assistants for Amazon sellers - a podcast by Michael Veazey
from 2018-12-11T07:26:02
Using Virtual Assistants in online selling
I’ve had 3 great uses for Virtual assistants recently. They are examples from the Amazing FBA podcast. But they could equally apply, with a little strategic thinking, to any online business. That certainly includes Amazon selling/e-commerce.
Virtual Assistant 1: Daniel (American) who edits the podcast
Strategic reason for use:
driving traffic, in this case influencer marketing as an influencer.
Example tasks for Amazon sellers:
Paying someone to create a guest article. You could then offer it to multiple blog owners. You can even pay blog owners to put an article on your article. I've been offered this recently as a blog owner for example.
Paying someone to reach out to influencers like bloggers, podcasters, instagrammers, Youtubers etc.
Lessons learned:
It’s about cost per completed task rather than cost per hour
Virtual Assistant 2: helping create (digital) product
Strategic reason for use:
Creating a great product and consumer experience, driving reviews thus conversions and more sales
Example tasks for Amazon sellers:
Paying your supplier to create wonderful products
Creating extra value with digital downloads eg ebooks
Lessons learned:
$5 an hour DOES matter IF you’ve found a really competent person!
Outsourcing forces you to explain things.
That explanation can be turned into a file of some kind, and create an SOP (Standard Operating Procedure). You can make it into a google doc or Google Sheet.
Or you can turn it into a Trello task or even a whole Trello board (Asana is another popular alternative). That can then be reused if you do the same task again, or for future virtual assistants.
Virtual Assistant 3: Joanna - Poland - designing PDF download
Strategic reasons for using designer
Driving consumer satisfaction when using product. This drives reviews, which in turn drives better conversions.
Example tasks for Amazon sellers:
Creating great packaging
Creating great infographics for your listing, driving conversions
Lessons learned:
DIY design looks amateurish, so it’s not going to create a strong brand impression (thus weaker pricing).
Great design is part of high value perception. This is part of getting a higher price and the start of brand loyalty too.
Expensive upfront in terms of hourly rate can still be justified IF it leads over time to higher value perception. Higher prices often mean more profit too.
In a crowded marketplace, great visual elements are CRITICAL
Top of show links mentioned:
"Build" - Free PDF Guide 10 Steps to Build a Private Label Business
Private Label Process course (£100/$130 reduction for those with over £500/$600 month e-commerce turnover)
Watch my discussion of Virtual Assistants for Amazon sellers
Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
Further podcasts by Michael Veazey
Website of Michael Veazey