307 Amazon Ads Basics, & How NOT to get Amazon Reviews (Q&A Tuesday) - a podcast by Michael Veazey

Q&A Tuesday -



Today’s topic comes to us from Dan in the facebook group. This is a great place for early or beginning stage questions.



If you’re a more advanced seller, we are about to kick off the 10k facebook group, a group for those who are doing a minimum of $100k/year.



If you’re working at a level where you’re doing $10-20 thousand a month, but you still feel like you’re in need of some fine tuning, it may be worth exploring my mentoring.





Today’s topic comes from Dan, centered around manual and auto campaigns

“Hi all, I am about to begin PPC on my listing for my first product. The product is about to be launched, and I would be greatly for any comments/suggestions on the below strategy I currently have set up for PPC:



1) Manual Campaign containing literally 1 exact match keyword: for the niche I am targeting. I have this set to a small budget of 3 pounds a day. To simply see if it will convert right off the bat. This is a more expensive keyword, so I’m not expecting enough volume with your budget but its still worth it because the product is so relevant for this keyword. I will add exact match keywords that I learn from the other 2 campaigns to this manual campaign to start targeting the best keywords.



2) Auto Campaign based on a bidding strategy for new campaigns. I am using Amazon’s auto keywords and bidding at the suggested bid + 10%. This will help ensure I gain impressions and gives a better chance of people finding the product at the top of the page. The budget is set to 15 pounds a day.



3) Auto Campaign based on a bidding strategy for new campaigns. I am using Amazon’s auto keywords and bidding at the suggested bid – 50%. I will be bidding less and paying less per click. However, this will probably drive down impressions and limit the amount of people who will actually see the product. This strategy should be good at targeting some specific longer tail keywords that my competition may not be targeting. The budget is set to £9 a day.



I will leave the campaigns for at least 5 days before making any amendments to the strategy based on the data the campaigns will provide.



I have a list of negative keywords for the auto campaigns, which I will add to based on keywords which are not converting from the auto campaigns.



* The total PPC budget for launch is £27, is this aggressive enough?

* Does anyone have any suggestions to amend the strategy?”



Manual Campaign Containing Literally 1 Exact Match Keyword

I think that’s good, but possibly a bit premature if it’s a new launch for a new product.



The sweet spot is usually 3-5 keywords, and I wouldn’t target just one to start with. One is a bit minimalist



I would test 4-5, maybe even up to 20 keywords.



One basic principle that is extremely important: the PPC based on keywords is a flipside of a listing constructed around those same keywords.



Before you can do that, it is important to have a clear process, in which you decide on the winnable keywords that define a niche.



Amazon Ads Budget

Be wary of big analysis and small actions. It’s incredibly important on Amazon to be bold.



Good ranking means it’s visible and gets you clicks, but it doesn’t guarantee success. However, by not having a good ranking, it does guarantee failure



?3 per day probably isn’t enough unless you’re in a tiny market. Instead, I would budget 20lbs per day



A budget for Amazon is not the same as Google AdWords or Facebook Ads budget.



On Amazon, you’ll often put a budget of ?50 per day, and you probably won’t spend that full budget.

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