309 Chatbot for eCommerce - a podcast by Michael Veazey

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This is about reading trends

The book I’m currently reading is Signals, and what I’ve learned from that so far is that sometimes we get overly analytical and caught up in the latest hype from marketers .

Somewhere in between the hype and the over-numerical analysis is intuition or a sense of where things are going in certain areas.

Technology adoption curve

Consider whether I’m an:



* Early Adopter: someone who queues for the latest iPhone

* Early Majority: someone who has the latest phone, but not immediately after its release.

* Late Majority: someone who purchases something after the majority of people already have that product.

* Laggard: at the point in which this person has an item, the majority of people have already moved on to a newer version.



You are your own best customer!

Look at your my own activities. When I look at my habits, I find that I’m generally an Early Majority kind of person. Younger people will generally be earlier adopters, and older people are typically later adopters. I live in London in a relatively wealthy area. Generally, metropolitan areas are earlier adopters.

My own communication trends

Email

The early ‘90s at university - ignored email.

Office work email the early 2000s

Mobile/cell phone

I had an experience where it really benefitted me that a friend of mine had a mobile phone, and he called this a “Mobile moment”.

Got my first mobile in the Early 2000s.

SMS messaging

Early 2000s texting/SMS

Nowadays have serious conversations with wife inc arguments via SMS!

Plus arrange music teaching or gigs (the latter possibly backed up by email).

Skype messaging

Began using this tool in 2015.

Zoom video calls

Then moved to Zoom video calls in 2016.

Facebook Messenger

Been using increasingly since 2015, about the time I started running the Amazing FBA Facebook group.

Facebook messenger has been increasingly utilized for organising groups, such as with the 10K Collective Mastermind. It is much more interactive and has useful features such as the poll. And now, it has become a means of communication that is a first go to option for arranging work. For example, I recently spoke with a friend about a pianist job and we communicated solely using Facebook Messenger.

‘It’s Not “Either/Or” But “Both/And”’ (Tim Ferriss)

Old channels don’t disappear

Often times conversations may move from messenger to email, particularly when it is with an older, more formal person.

New technology doesn’t always replace old technology. They can coexist and be used differently.

One or two members of 10K Collective mastermind miss info occasionally because they don’t check FaceBook often, or at all.

For the dissemination of important information, you need to use the form of communication which is most widespread among your audience.

Many people are only on 1 of your communication channels. Others only respond to one!

“Three connection point” theory

To feel connected to a person, the theory says we need to see them in 3 places or 3 times.

In the physical world



* Maybe that’s 3 dates for a romantic partner.

* Or 3 meetings for business.

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey