321 Prime Day 2019 for Sellers; (Amazing FBA Newsday Series) - a podcast by Michael Veazey

Amazon Prime Day 2019 (Europe)

Lightning Deals

Prime Day is a potential major sales boost for any Amazon seller.

The submission window for Lightning Deals is open in Seller Central but will close on May 17th 2019 at midnight. So now is a great time to revise whether Prime Day should be part of your Amazon sales strategy.



What  is Amazon Prime Day and why does it exist?

Prime Day is Amazon's annual retail holiday.

It was introduced in 2015 as a one-day only sales event that boasted more deals than Black Friday and also celebrated Amazon's 20th anniversary as a company.

Though the first one disappointed some expectations, subsequent Prime Days have improved in both the quality and quantity of deals.



Is it open to all Amazon shoppers?

Prime Day is only for Amazon Prime subscribers.

Prime membership costs $119 a year. Despite this, Amazon hit 100 million global Prime subscribers in April 2018.

About 8 million are in the UK.

According to research, Amazon Prime members typically spend almost double that of non-Prime members.



Is Prime Day for USA only?

No,  the event has been made available to more countries outside the US every year.

In 2017, it was extended to Canada,  Mexico, the UK, Spain,  Italy, India, Germany, Japan France, China, Belgium, and Austria.

In 2018 to Australia, Singapore, the Netherlands, and Luxembourg.



When is Amazon Prime Day 2019?

Amazon typically announces the official date in late June or early July.

In 2018, it only officially announced the date a couple of weeks in advance.

Prime Day  will probably  be  sometime July 2019 as every Prime Day has been so far.

Most likely mid July.

Predictions range around Tuesday July 16th - with the deals themselves actually starting the day before on the 15th and ending at some point on Wednesday the 17th.



How long does it last? Is it literally a day?

In 2018, Prime Day ran from 3 p.m. ET on Monday, July 16 through Tuesday, July 17, so our prediction is that it will be in mid-July again this year and last 36 hours, if not longer.

Amazon Prime Day itself seems to be growing each year. It grew from 24 hours initially, to 30 hours and then 36 in 2018. There is speculation it could be going on for 40 hours this year.

Amazon Black Friday deals  now last about a week

Amazon won't be announcing the official date of Amazon Prime Day 2019 for a while yet.



Is it only on Amazon?

While November's Black Friday deals certainly see a wider range of retailers unleashing some of the hottest deals you'll find all year, Prime Day is mainly about Amazon rocking the best offers.

Sure, other retailers might try to match prices or launch rival sales (and of course we'll be sure to roundup the best of them too) but make no mistake, the best deals and low prices will be found at Amazon.



How big is Prime Day?

The online  sales event of the summer was the biggest day of sales in its history in 2018, with over 89 million visits logged (10% more than in 2017).

We can only see 2019 being even bigger as the sale has grown every year since launching back in 2015.



How much money did Amazon make on Prime Day?

Amazon was predicted to gross $3.4 billion on Prime Day 2018, although Amazon doesn’t release such information.

It did announce that third party sellers sold $1 Billion dollars of products in just “one day”.

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