Amazon Business Building Myths - a podcast by Michael Veazey

Amazon business building has been a hot topic for 3-4 years now. For good reason. It is possible to grow a profitable business fast. However, there are a number of myths about business building on the Amazon platform that often get circulated by over-optimistic course promoters. Here we examine the truths behind the myths.





Business Building Myth 1. "One size fits all"

Most courses gave a one-size-fits-all course. Simplifying is understandable and necessary. But they didn’t allow for differing levels of risk aversion and experience in incoming students. Or allow for developing the necessary skills.

That's why our PLP course allows for this by offering different starting points depending on the level of skill, money and risk-tolerance of students.

Business Building Myth 2: "Our business model is like a franchise"

If you buy a franchise with Starbucks,  you get exclusive rights to the territory! Plus you get the  marketing backup and the right to use logos and other brand marketing that is supported by major brand recognition, in turn supported by brand advertising.

No Amazon course on building a business can really offer you that, even though a couple seem to.  However, what you can get is proven business systems aka  SOPs. Those are definitely worth having - but just be realistic that you'll need to bring your own individual spin to the party.

Business Building Myth 3: "You can just construct your own business model from free content."  (YouTube,  podcasts, FaceBook groups, etc.)

Of course there are a ton of Amazon tactics out in the Youtube world. Some mechanics like opening an Amazon seller central account, are well served by that.  What you won’t get  is the order and sequence that is critical to real business building. Or strategic thinking.

Of course you can still build a business from scratch. But it’s usually easier and quicker to model what works, then add your own spin. Reinventing the wheel costs time when building a business and opportunity cost is the highest cost. If you are months slower than you need, and miss out on $10s of thousands of lost sales, what does it matter that you saved yourself a few hundred pounds or dollars by not buying training?

That’s why most intelligent entrepreneurs start by modelling an Amazon business building process that works and then tweaking and personalising that.



Business Building Myth 4. "This requires no experience or skill". 

This is both true and untrue.

In reality, there is no substitute for experience or skill. 

 Now, if you said “no previous experience or pre-existing skill” required, we’re starting to get there.

 A good course will make sure you acquire that skill and experience.

This is why we've developed the "BASS" system in the PLP course to make sure our entrepreneurs gain experience one step at a time.

Which brings me to another key hole in this approach…



Business Building Myth 5: "You must abandon your background knowledge/experience "

If have inside knowledge - even if just as an avid user of certain categories of products - then that can help you get an edge. As Ash Ali says  https://theunfairadvantage.co.uk   you should always be looking for an “unfair advantage”. Graphic design background? SEO background? Member of a target market? Use it!



Business Building Myth 6: "You should leap tall buildings in one bound"

Here’s the kicker.

The traditional model was one “simple” set of projects  from “research” straight into “spend several $1000 on a product as your first ever physical products purchase before you’ve made a single dollar online…”

(That’s not, of course, how they put it. But it was the reality).

Sound wise to you?

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey