Chatbots (Paul Harvey) - a podcast by Michael Veazey

Background

Paul Harvey eCommerce seller and co-founder of Seller Chatbot

Paul had used ManyChat - it’s fantastic but has a very long learning curve (2-3 months)

He wanted something specifically for eCommerce.

Paul developed Seller Chatbot for himself. Then he made it available to clients via Beta.

Now it’s about to become available to the general public.





What is a chatbot?

(Wikipedia definition here)

It’s connected with Messenger type systems. It’s basically an artificial intelligence programmed to respond to various text with new text.

[A bit like Siri for iPhone users - but in typed form - Michael]

Messenger comes in a few forms:

Wechat, WhatsApp (opened by Facebook ), Facebook messenger

WeChat in China can already be used order groceries etc. that’s what Facebook wants to be.

A platform for business owners to sell things to consumers.

They want messenger to be the be all and end all.

That’s why it’s so busy now.

Say have 10,000 subs on chatbot - messaging is still so new.

Now it’s easy.

Right now on messenger 80-90% open rate.

cf. email 20% is good.

You can also send those customers to your own ecommerce website.

You can do payments via messenger - you can buy your stock via messenger cutting out Amazon.

Facebook will soon offer fulfilment options.

Missing opportunities

When Instagram first launched, it was amazing for building an audience for a brand. Now it’s more competitive.

If you feel you missed out on that, you’re in the right place.

Chatbots will be bigger than Instagram - and it’s in its infancy right now.

What do you use it for?

For Amazon selling

Search and buy - organically - this is the most powerful.

Automated services will emulate that with bots etc.

Amazon knows what is happening and nothing is as effective as a real person.

With a chatbot, you can give them instructions.

It’s all automated - but you can keep it entertaining!

Say 80% off

Facebook ad -> messenger bot with auto messages

Click link - bot - GIFs, crack jokes, entertain them/.

50% off offer

80% off - which one would you prefer?

Always 80%

“There’s a catch” GIF -

The catch is if I give the 50% off offer, direct to Amazon

For 80% off, I need you to search

95% of people chose 80% off offer

They are happy to do the extra work.

Flow 2

You could just do “here’s the coupon”

Let’s say they don’t buy the product

Next day

“Did you get our product”

If no - don’t worry, we have 2 hours left

Then “If not interested”

“Why?| price, marketing, photos etc.

People tell you and you can fine-tune the process

Example

One lady - husband walked out on her - no money

“We got you, I’m sending you two products free of charge.”

That lady didn’t leave a review but is now the best brand ambassador.

Move now!

This window won’t last long - marketers will jump on it!

Getting the marketing style right

Paul Hired an assistant who is 23 to monitor the chatbot conversations.

If someone goes off on a tangent, she’ll leap in and intervene.

She can do her job lying in bed on her phone!

From a customer POINT OF VIEW, they see a seamless blend of bot and assistant.

They do make a joke about it.

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey