Email Marketing for eCommerce with Brett Kaufman of Wellspring Media - a podcast by Michael Veazey

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy.

Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more).He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company’s mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.

 Listen to today’s podcast to find out what these errors are - and how to avoid them.
What you’ll learnList building and high-converting landing page
An Overview of Brett KaufmanImages vs Emails
Why bother with email if you’re an Amazon seller?5-part framework when Capturing Emails
How to build a listClassic mistakes
Contact anyone who’s ever bought from you, and ask them why3 types of marketing - cold outreach, Word Of Mouth and warm outreach

Resources mentionedWell Spring Media

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey