Facebook Ads for eCommerce–Strategy with Rory Stern - a podcast by Michael Veazey

Facebook Ads Strategy for eCommerce
“We Deliver the results you hoped your last agency would”Rory F. Stern has been a best-kept secret working behind the scenes to help build, grow, and scale many successful online companies for the last 14 years.  Today, he manages a small boutique media buying team that specializes in multi-channel traffic.  He is best known for creating ads that convert and being able to get a lot of policy challenged offers approved and running on Facebook.
Core business is growing a business with paid traffic.How do we get started with this topic of paid traffic esp. Facebook ads for ecommerce?
Mindset for Facebook ads is criticalIn the last couple of years, paid traffic has become a very popular topic. It’s often portrayed as very easy.
It is not for the faint of heart and it’s not easy!It’s a dangerous place to be because you’re spending money!It’s like stock investing - you can lose your fortune with a few clicks of the wrong button!
It’s not as scary as that….but you can mitigate that riskA lot of us have more time available than money when we start out.
It could take 60-90 days to pay off.Why are you running paid traffic?

Paid Traffic Strategy vs implementationImplementation is what everyone wants.
But what we are actually need to start with is strategy?Goals of Facebook Ads Buying for ecommerce
What you are trying to accomplish?What is the customer worth at 30, 60, 90 days, a year?

Typical goals of Facebook Ads for eCommerceScaling: Existing business with existing product, want to sell more of it
Reaching customers - Top seller on Amazon - a risk -you don’t own customers!
You have narrow guidelines for how to follow upWhat can you include in the packaging?




Are you looking to build a list (ultimately a customer list)?What kind of list? For what purpose?

More reviewsMore sales and better ranking
Find out what other products they might wantRunning affiliate promotions (other people’s products)


Rory built ecomm store via a contestOften the USE of a list is the issue not the list itself


Direct to sale?If you want to sell products, it might take 6 steps to get there.


Build a listName and email address
Follow up with people to ask a lot of questionsFacebook Ads Strategy must always involve numbers

DataNumbers

How are you defining success?Time

How long are you giving this to work?Nothing works within 24 hours!
It may take 30, 60 maybe even 90 days to accomplish goals.If you’re looking for growth/scale, it’s usually because you’ve hit a ceiling.
So you need to figure out how to get past the ceiling.Risk tolerance in investing in Paid Media. How much money do you have right now that you could flush down the toilet and get zero dollars back?
That is how much you should be willing to spend!That means for most of their clients at least $4500 a month; average $150 a day.
Do you have $2000? DO you have $500?People find a number that way. Then you can divide it over a timeframe over which you can get good meaningful data.

Plan for your Facebook adsA failure to plan is a plan to fail What is the best way to plan?
Clarify your goals!Regardless of what you spend, you’ll never get “nothing” back.
You may not get money back but you will get data back.Paid media and setting goals must be about the medium term and the long term.
Am I doing something that will pay off in 30 days? 90 days? 6 months? A Year? 5 years?Data is your guaranteed payoff from Facebook Ads
You may or may not get a ROSA. But here’s what you’ll find out at least:Do people like my offer?
Do people like my products?Eg add to carts
ClicksIf cost per click is too high,
Where are the holes in the sales process?What’s the next step in Facebook Ads planning for eCommerce?
Plan out your funnel.Know your numbers

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey