How to Understand your Amazon Customers with Diane Boerstler - a podcast by Michael Veazey

Today’s guest, Diane Boerstler, is known as The Hypnotic Amazon copywriter. She has helped small family businesses make over 5 BILLION dollars over 12 years and is   master NLP certified. And that NLP/hypnosis background gives Diane a powerful framework in understanding consumers. 

 The words used to sell products have always been a key part of distance selling. Selling via words goes all the way to the catalogues in the 1890s using the rail network of the USA - the original “net” connecting America. 

Is copywriting still important in 2020 and beyond and on Amazon? It turns out from our guest’s result - yes! Hugely, in fact.  

Diane has helped her clients sell 5 BILLION dollars of products  as a copywriter. But the temptation is always to hire a great copywriter or generally really on great copy and images to sell a product. While that - the marketing - is a key piece, in modern Amazon it’s so critical to think through clearly how to make a different product before even trying to sell it.  

Most sellers start with keywords. Important as those are,  for Diane, everything - product development or marketing - starts with human psychology.  We talk through how to easily get human feedback on what people want BEFORE you go sourcing a product. Above all, how to identify who your best buyers are and what really makes them tick; and how to sell your product to them elegantly and in the end, for a higher price  - and profit! 
You'll Learn:

What to look for in a productWhere to find out what people want
How copywriting increases conversionsThe characteristics of a a genuine premium product
What to avoid in selling your productThe importance of qualitative research
The importance of reading Amazon reviewsThe significance of comparing your products to the customer's needs

 How to contact Diane:
diane@amazonsalesguru.com YouTube  - Hypnotic Amazon Copywriter - Get all the trainings for free! 

8 types of titles How to get the best keywords  
126 point checklist12 hours of training!
There is also a Facebook group 
Watch How to Understand your Amazon Customers with Diane Boerstler

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey