MINDSET 2: Goal setting for Amazon sellers Part 2 of 2 - a podcast by Michael Veazey

This episode is a continuation of the second habit of seven laid out in 7 Habits of Highly Effective People, by Stephen Covey. This habit has been a touchstone in my life for about 25 years, and when I apply the principles in this book, my life has gone better. I have found that this book is one of the most reliably realistic books about how life actually works.



To hear about the first habit, “Be proactive”, listen to episode 284. And to hear the beginning of habit 2, refer to the previous episode.





Habit 2: Begin with the end in mind - part 2 of 2

At the Centre [Principle-based centre]



4 life support” Factors



Security



“Represents your sense of worth, your identity, your emotional anchorage, your self-esteem, your basic personal strength or lack of it.” What gives you your feeling of security is going to drive everything about your life. You have to be very thoughtful in designing your life.



Guidance



“means your source of direction in life…your internal frame of reference…”



Wisdom



“ is your perspective on life, your sense of balance, your understanding of how the various parts and principles apply and relate to each other.” This comes partly from experience, and partly from the decision to learn from experience, which certainly applies to entrepreneurship. It is good to make a conscious decision to reflect on your experiences.



Power



“ is the faculty or capacity to act, the strength and potency to accomplish something. It is the vital energy to make choices and decisions.”



Alternative centres [co-dependency]



[some common alternatives for Amazon sellers!]



Spouse [Business partner]



Family [Employees & Engaged people]



Money



Work [Business!]



Church



Possessions [cars, houses…random Amazon products…]



Pleasure [profit, revenue, bragging rights]



Friends [customers]



Enemy [competition/customers! - 1* reviews etc.]



Self [own business]



Identifying your Centre



You really should become very self aware about these things. The best thing is to observe reality and the motivation behind your decisions.



A Principle Centre



“By centering our lives on correct principles, we create a solid foundation for development of the four life-support factors. Our security comes from knowing that, unlike other centers [sic] based on people or things which are subject to frequent and immediate change, correct principles do not change. We can depend on them.” For example, if you base your life around service, you may think about where you can be of the greatest service.



[The paradigm shift to being centred on principles]



“By centering our lives on timeless, unchanging principles, we create a fundamental paradigm [pattern] of effective living.” Remember that your paradigm is the source from which your attitudes and behaviors [sic] flow. A paradigm is like a pair of glasses; it affects the way you see everything in your life. If you look at things through the paradigm of correct principles, what you see in life is dramatically different from what you see through any other centered paradigm.” For example: Having to work late on your business when you were supposed to go a concert with your spouse/partner. As a principle-centered person, you try to stand apart from the emotion of the situation and from other factors that would act on you, and evaluate the options. Looking at the balanced whole.



Principle centred



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Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey