Outsource Amazon tasks – with Connor Gillivan of Freeeup - a podcast by Michael Veazey

Outsource Amazon tasks - with Connor Gillivan of Freeeup

www.Freeeup.com - why did it start?

The experience of Scaling their Amazon business. They tried to outsource Amazon tasks and got frustrated.



They hired people for Amazon tasks and were unimpressed with existing hiring platforms, like:



* Upwork

* Fiverr

* Freelancer



Found amazing people to outsource Amazon tasks to, but frustrated with the hiring process:



* Too much time posting jobs, interviewing and vetting 20 people

* Turnover

* Not supported by the platforms



They thought: in 2015, there must be a better way to do this?

Connor Gillivan’s Background

Connor is the CMO (Chief Marketing Officer) of Freeeup, a platform that exists to help Amazon sellers outsource tasks.



Been in the e-commerce world since 2009.



Met business partner Nathan Hirsch in college.



Scaled business to over $25 million in products and hired over 50 people.

What are the Core differentiators between Freeeup.com and the other platforms that help outsource Amazon tasks particularly?



* Time-saving - 1000s of applications from VAs - vet - top 1% into network



* Look at needs

* Intro to one person at a time

* Customer-service driven after Amazon



* Amazon measure very precisely











What First Roles  Might You hire for when you Outsource Amazon tasks?

Customer service is usually the first Amazon task to outsource



*



* Scary to some people because it’s frontline

* If you’ve been running CS for your business, you should have set processes in place

* Refunds, replacements, cancellations etc.





* Because:



* Time-consuming

* Distractor because it happens all the time







How do we ensure we don’t get Amazon Account suspension risk if we outsource customer service?



* Be sure you’re careful who you hire to do Amazon customer service

* Give them 20-30 common emails and see how they respond



* Don’t let them on the platform until they are tested





* Create email templates for every single CS situation



* Eg 15 most common situations

* Canned template







Hiring forces you to revisit SOPs, which is very powerful.

Other first  Amazon tasks to outsource?



*

Listing products (specialist)





If you’re consistently adding products.



Someone who specialises in this.



Keyword targetting



How to create text



* Title

* Bullets

* Description

* Back end

* Check photos/make sure they are good.



What’s the best approach to handing off listings to an outsourcer?



* Perfect it yourself

* Create a process



* Have a template

* Have examples





* Then hand it off



* Eg Freeeup

* Ask specific Qs and check their knowledge

* Find the right person

* Share SOP

* Ask for their feedback

* Then have them create 1,2,3 sample listings

* Give them feedback based on that

* When it’s better than you, pass it off

* Set up system and managing







Hiring Experts for Amazon outsourcing

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey