Private Label Strategy (step 1 of 10) – Who do I learn Private Label from? - a podcast by Michael Veazey

Private Label Strategy - Who do I learn from? 

 This mini-series is based on the  Amazing FBA “Build”  10 Step PDF Guide,  which is a Private Label Strategy guide.

It's NOT tactical and immediate.



It IS a framework you can hang your other Amazon business-building tactics on.

Click here to download the free PDF

The 10 steps to building an Amazon Private Label business

Step 1 - what we all know - but don’t do! (More in a second on this)

Step 2 - how to learn more from $600 than $6000 (launch in phases)

Step 3 - The NSL process (how the overall phase works)

Step 4 - Avoid wasting $5000+ (classic errors)

Step 5 - Why “Product Research” Fails (and what to do instead)

Step 6- The keys to great sourcing

Step 7 - The New “old-school” Launch method that works

Step 8 - Finding buried Treasure in your Amazon business (measuring & understanding)

Step 9 - When to scale up (and when not)

Step 10 - The 3 Cs to Success with Amazon Private Label (the framework you need to BUILD a business as a solopreneur)



Who should you Learn From?

Expert modellers

NLP founders, Bandler and Grinder, weren’t experts in many areas - they were experts at modelling (the True meaning of NLP according to many).

“Those who can’t, do; those who can, teach”

…Well...yes and no.

Sure, you need to learn from someone who has learned how to do things themselves from real experience. However, simply following peak performers is not enough. Peak performers often have extreme talent and quite some luck too. The best football (soccer or American Football) coaches are not necessarily - or even often - those who were outstanding players. Coaching and training is a different art than performing, and the same is true in business.

Who NOT to follow for your Private Label Strategy

FaceBook groups are like bin-diving





There may be value in some groups - but be selective

Much of what you hear is from the “Amazon Echo Chamber” (Will Tjernlund’s phrase)[LINK to Goat Consulting]



Facebook+Youtube+Podcasts=Confusion!





Absorbing info in bits means you have to integrate it



But if you’re new, what are you integrating it INTO?





There are multiple ways to do anything



Following 10 people means having 10 views on how to do it all

Distilling your own model from scratch costs time  - and time=opportunity cost





In the end, you need to have clear structure



Private Label Courses and “Gurus”  

Basing things on reading/learning only is too abstract



Not doing it yourself you don’t know what it FEELS like



That means you can’t deal with the psychology of fear and greed - which is critical

It’s hard to get people to trust you if you haven’t done something yourself





Also it’s sometimes impossible to judge “Facebook warriors”



Based on 1 seller’s  experience is too narrow



Each market (category on Amazon) is different



Some are more seasonal eg toys

Some are problematic because of low demand (eg UK)

Some are hyper-competitive (eg supplements; eg USA)





Success once or twice can be just luck - and luck is not a strategy!

Particular times had particular ease eg starting in 2013 - strategy needs to work now



Based on success from five years ago is out of date



Amazon changes rapidly

Whole strategies that worked 5 years ago are a disaster now

Tactics that were powerful to use 3 years ago would get your Amazon account permanent...

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey