Scaling up - Private Label Strategy (Step 9 of 10) - a podcast by Michael Veazey

How to use the Data & Skills You’ve Learned…

We learned a ton by selling an off-the-shelf, generic design in ready-made packaging. Now we the same skills and processes to have our own private label product created.



* Niche research





* Refine Customer avatar

* Redo market research

* Use reviews etc. to customise





* Sourcing





* Bigger orders/$

* Define product features

* Print Logo

* Custom packaging

* Rigorous QC





* Launch



Listing



* Excellent Pro Photos

* Infographics

* Pro copywriting



Launch Traffic



* High Amazon Ad spend

* Aggressive (low!) pricing

* Possible external traffic

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey