Sell on Amazon Internationally–7 Reasons - a podcast by Michael Veazey

Reasons to Investigate Selling Internationally on Amazon -
The opportunity - introAmazon stats
2019 Amazon GMV 2019 worldwide was 280.5  Billion USDAll of Amazon outside USA: Was 87B USD GMV in 2019 (31% of total)
Amazon International selling summit:Global Empires Summit - Hosted by Kevin Sanderson

My presentation for Summit:Overview of some lessons from the British Empire
- the 4 horsemen -- and the “Merchant Mindset” BASH
- and Merchant Skills that you need….Why consider Amazon selling internationally?
Reason 1: Additional Revenue- USA is about ⅔ of total
- So even on average, you could add another ⅓ or so tosales by being fully diversifiedReason 2: one of the easiest ways to expand
- Identifying a market is hard- Getting a quality, differentiated product is really hard
- Doing so profitably even harder!- Expanding once you’ve done all that EVEN in an era of more bureacracy is easier
- Mostly because you can outsource the bureaucracy (tactical) but you CAN’T really outsource great sourcing (strategic)Reason 3: Profits/low competition
- Fewer competitors in some places. Barriers to entry.- Inertia
- Language barrier. EU Japan- Cultural barrier. Japan
- VAT/Sales tax etc. barriers. EU. Japan etc- Strong currency EUR/DE
- Wealthy consumers (EUR/DE)Reason for Amazon Selling Internationally: Diversifying Risk
Reason 4: Currency risk - Diversifying risk 1- Fluctuations
- GBP to USD- Currency being punished
- GBP!- EUR to USD tight range last few years
Reason 5: COVID Risk Diversification -  Diversifying risk 2- Demand shock
- US helicopter money coming to end- UK furlough coming to end
- UK GDP sank 20% in Q2 2020!- USA only 10%
- Supply shock- Fr. And IT FCs shutdown height of COVID spring 2020
- US FC- US FC shutdowns to come?
Reason 6: Amazon Suspension Risk - Diversifying Risk 3- Reduce single-Amazon marketplace dependence
- Individual countries can change regulations and lead to suspended listings- Eg Hazmat in Germany for client account
- In USA, same exact product selling, no issues- An entire marketplace Amazon account can be suspended while others remain open
Reason 7: Cashflow/Working Capital trick- MOQs - profit per unit
- Stock turn (cashflow)- WC - function of profit and stock turn
Cost-Benefit analysis Upside (Benefit) assessment
- Possible upside- Probability

- Downside assessment (Cost)- How bad it could be
- Possibility3 Amazon overseas expansion opportunities - low hanging fruit
Canada for US based sellers- Physically close so can affordably send stock
- Straightforward. Helpful customs agents in Govt.- Speak English
For UK sellers: Germany is a huge marketBigger than say Italy
But similar costs/time to comply with VAT registration- All things being equal, better value
Etc etcFor all sellers - Japan
- About same size as U.K. market GMV- 2 weeks shipping time to China. This is huge for cashflow!!
- Only 10% sales tax on import cf 20% VAT into U.K. or EU- no research tools. Most sellers stay out. Again huge.
Next stepsGet informed about international Amazon
Global Empires Summit - Hosted by Kevin SandersonMy presentation for Summit:

Overview of some lessons from the British Empire- the 4 horsemen -
- and the “Merchant Mindset” BASH- and Merchant Skills that you need….
Upcoming Interviews on 10K Collective podcast about Amazon International SellingSimply VAT about VAT in general, EU in particular and Brexit on 10K Collective
Brexit - selling into OR from inside the UKSales Tax update (selling in USA)

Get expert help to start selling on Amazon abroad- Tax specialists
- Freight forwarder (internationally)- Cultural expert (Esp for Japan)
- General strategic guidance (coach)

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey