Sell Your Products to Retailers with Paul Brooks of Retail Outside In - a podcast by Michael Veazey

If the  lockdown  hit retail everywhere in the world in 2020 and 2021 is big news, there is another interesting trend happening more quietly in ecommerce. TO put it simply: despite the massive growth in Amazon sales - or possibly because of it - ecommerce sellers now have more to lose than ever before from Amazon account suspensions. And they are getting ever more frustrated with the lack of customer data from Amazon. 

The natural next step is to set up your own Shopify or Direct to Consumer (DTC) site. But what if there are other options that could move as many units - or possibly many more - and bring big profits?Step forward the B2B business to business model of selling your products to retailers, most of whom will have a physical store or network of physical retail locations. While not common and not as easy to start as the classic Shopify move, this has many upsides for someone with good product development abilities and or a great product.  Today’s guest, Paul Brooks, explores with Michael what the upsides are of this approach; and how to start approaching retailers successfully. 
You'll Learn:

If Brick and Mortar have a future and what it will look likeWhy we still need B&M and not just online stores
How to sell B&M to retailers
The attractive qualities of B&M
Comparing online and offline buyer experienceHow to drive a person to discover that product
Physical Retailer vs Product DeveloperHow social media drives traffic
How to sell experience in a physical store

Further episodes of Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Further podcasts by Michael Veazey

Website of Michael Veazey