Women of Amazon–Branded By Women Conference Leaders - a podcast by Michael Veazey

Branded By Women Conference created by Danny McMillan of Seller Sessions

Today's Guests:
Jana Krekic of YLT TranslationsSylv Stefanowicz of Bilbette

Michele Venton - Amazon Business Seller!What’s important about the conference?
Michele - excitement to attend the event - great content -- Men and women
- Important to hear different voices and stories- Different strategies
- Find something that suits them- It’s not all about black hat ranking

Jana- Everyone shares stories
- See how it’s possible to do/try- Divided into 3 days.
- Mindset- Mastery
- Marketing- Can go back
- Surprised by the sheer number of women in the gameSylv
- Mindset- As women always bringing selves down
- But don’t have to be loud and centre of attention- So many introverts running successful businesses
- Valuing selves more as women- Eg fashion - body shy etc etc

Why a conference for Women?Sylv
- Women more about brand and relationships- Men are more transactional
- Creating a lovely brandMichele People have often said “this will be fantastic for my wife”
- I’ve always wanted her to get involved- If men aren’t so good at the relationship side, maybe they do
- A lot of husbands drive thisJana - International expansion and localisation
- know your audience- Adjusting to this
- Miserable failure story!Why expand ?
- PPC can be cheaper than USA- Revenue can equal USA
- “How do I get ahead of the game?”- Jana’s Background story - Serbia
- Doing something wanted with life- Courage to start own business

Amazon copyrighting- Keywords
- TOS- Language
- Not literal translation from US to Germany doesn’t work- They want to know solution of product and features etc

Sylv How can male marketers market better to female buyers- 90% of US sales are to women or by men who buy after consulting with women
- How women shop is important- Fashion - Sylv - more
- More demanding- Consider all options available
- In Germany even more demanding (- Eg ASOS tried to apply UK marketing to Germany but came close to a profit warning
- Every country there are ways to shop- What is considered attractive
- What budgets are eg in Poland like USAMichele - need to know your avatar
- It Comes down to knowing your audience- What voice you can talk to them in
- Eg humour - does it translate?- Japan - culture v different - change listing completely
- Know your brand- Core values
- Tone of voice- Fit culturally
- In Europe excluding UK 25% of revenue- Completely different ballgame
- Eg Spanish - out in the summer with families- Not online!
- Postal system not designed for online shopping- France
- Taxes so huge- Germany -
- Returns high- Tough crowd

Why this matters?Michele
- not offering a service- Not going to become a consultant or mentor
- If I can motivate or inspire anyone it’s mums who have felt somewhat trapped- Bringing up young kids
- Trapped by finances- By environment
- inspiration that this is accessible to them bec M started from there- Kids moving primary to secondary
- Left corporate- Maybe they hated it
- Shows you can certainly carve out a newJana - Showing What women are capable of

Barbie vs Ken!- Had an assortment of jobs
- Always hair dressing- Neuroscientist!
- Can not name a job ken had!- Women forget what they’re capable of doing!
- MeToo to everything- New voices will be given an opportunity

Sylv - biggest USP of the conference- 30 speakers
- Different cultural backgrounds- So empowering
- People will find something more about themselves- Modern entrepreneurship is tough
- Low attention span- Saturated markets

For more info on the Branded By Women conference, CLICK HERE

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