A Huge Mistake That’s Costing You Money - a podcast by Frank Kern

Things are without question rarely as they seem. So here's what that means...

As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day life. However, a lot of times those assumptions are completely wrong. And a lot of times those incorrect assumptions cost us a lot of money in lost sales.

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