A110 - How important is branding? - a podcast by Jason Resnick

Your personal brand is what people say about you when you are not in the room - Chris Ducker

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Why is the Nike Swoosh so effective? And if you don’t think it is, my one year old son points to it anytime my wife and I wear Nike apparel and says “swooo”. 

Why is the red for Manchester United or the navy blue from the Yankees so widely recognized?

These things are all apart of branding. When you see them outside of their normal context, it puts it right into context.

In 2015, I decided to hire Megan Gray for the branding of my company. I gave up the reigns and gave her complete creative control over all things rezzz.

I didn’t know it then what sort of an impact it’s had on my business, but looking back over the past 3 years, it’s done a 5 things for my freelancing.

• Took a lot of the decisions away from me when it comes to imagery, text, font, etc.


• Elevated my professionalism


• Sets a tone that branding and other things are important for my business


• There’s a thought process to what I do and that translates down to clients


• Stand out in a crowded market

Branding is very important in freelancing. Standing out in a crowd of other freelancers is hard, but when you have a brand and a way to be front-of-mind with leads, clients, and past clients that puts your brand out there.

A past client or lead won’t say “Let’s go to Upwork”, they’ll be saying “Wait a second, I know someone, let me dig up their name.” Because your branding stuck out in their mind.

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