A117 - How to raise your rates at any time? - a podcast by Jason Resnick

I've had this feeling so many times I lost count.

If you haven't had any objections to your pricing, then as I shared in episode 60, I’m going to tell you the very same thing my mentor told me to do on the very next prospect, and that’s to double it.

If you have had some pushback on your pricing, it means that they don't understand the value of their investment. There is a disconnect between your "thing" and your price that you have yet to make it a clear no-brainer for them to sign up with you.

How you close that gap is based on

* Showing a track record, better known as testimonials or case studies, of proven success
* Having problem you are solving for them to be painful
* A short timeline to the proven results

When I started out freelancing, I always thought that signing $20,000+ contracts was the path to success.

I soon realized that those big projects took way too long to prove results. Sometimes 4-5 months!

Resulting in my profits 💸 flying right out the window and not necessarily unhappy clients, but testimonials became tough because they hadn't had the promised success yet.

So I developed a process to

• Get results quicker


• To dig deep on the problem to make sure I was solving a big pain point


• To get testimonials and case studies from my clients.

The start of this was to look at the solution I was providing and carve a slice of that out that I could deliver quickly and effectively, then sell that.

The price that I would sell this for would be anchored to the pain point of my clients.

By understanding their pain point and knowing what’s most important to them as a successful result our engagement, I can position my service in a way that makes the return on their investment 2x, 3x, even 10 times.

You can do this too

• Write down the last 5 projects that were successful for you


• What quick wins, the results that happened in a short period of time, did you get for your clients? (Think increase in revenue or savings in time)


• Could it be replicated and sold as a standalone service?


• What is the very next step to find your next client?

As you do this, you'll find that "all the things" become so much easier and the chasing of projects stops just due to the nature of it.

Set aside 1 hour this week and do Step 1. Then reply back and let me know how you did. If you've already figure it out, I want to know too.

Further episodes of Ask Rezzz

Further podcasts by Jason Resnick

Website of Jason Resnick