Episode 1: Behind The Scenes Of Building A Personal Brand - a podcast by Sun Yi

On the 1st episode of Authentic As F*ck Podcast, Sun and Elizabeth discusses how they started working together on Elizabeth's husband Michael Brody-Waite's personal brand.
They discuss mistakes they've made in building a personal brand, importance of authenticity and confidence, taking risk and embracing change, and much more.
SHOW NOTESAbout the podcast. [0:20]
How Sun and Elizabeth met [1:05]Caring about everything being perfect [5:13]
Back to how Sun and Elizabeth met [10:55]Not wanting the spotlight of a personal brand [12:40]
Launching a business vs personal brand [17:16]How COVID affected our businesses [20:16]
What nobody talks about in building a personal brand [25:40]If you're trying to be authentic, you're not authentic [32:35]
Lack of confidence and authenticity [37:25]Your message can change and that's okay [47:02]
Biggest mistakes made in starting a personal brand [50:35]You grow by embracing change [1:07:40]
We become used to living with pain [1:11:40]Elizabeth is obsessed with David Goggins [1:18:21]
FOLLOW USWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/ (https://www.instagram.com/elizabethbrodywaite/)

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