Episode 49: How To Find Your Differentiator And Market Yourself As a Coach - a podcast by Sun Yi

Many coaches out there have hard time explaining exactly what they do and how they're different from other coaches. In this episode I work with Rebecca Bromberg, who coaches other therapists and coaches on their business, to find exactly how she can market herself and sell her services.

Chapters:

0:00 - Intro.

00:44 - Rebecca´s introduction.

02:47 - What does Rebecca do?

09:46 - Why being specific is important.

13:17 - It doesn´t matter to be known.

17:28 - Benefits of working with big clients.

21:22 - Sun´s advice to Rebecca.

23:53 - Imposter syndrome.

27:02 - Rebecca´s platforms.

33:57 - Sun´s thought about membership.

35:37 - Sun´s plan with Night Owls Nation.

37:28 - Example of how Rebecca does her job and what she offers.

42:20 - Sun´s advice about how Rebecca should do her job.

51:28 - Pain points.

01:03:32 - Sun´s exercise to Rebecca.

01:09:40 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today´s Guests: Rebecca Bromberg

Website: https://rebeccabeecoaching.com/

Instagram: https://www.instagram.com/rebeccabeecoaching/

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