Episode 5: All About Publicity in Personal Branding - a podcast by Sun Yi

Elizabeth tells us about her experience around working with a PR firm during Michael's book launch, what are the pros and cons of hiring a PR firm, and how you should work with them.
We also discuss the importance of getting on podcasts and what's really important when building a personal brand. (and it's not what you think)
SHOW NOTESWhat's a photographer or videographer's real job [9:25]
How motivational speakers help in your daily life [12:20]How Goggins grew so fast without marketing tactics [14:30]
How the PR firm helped Michael with media training [20:25]Biggest podcasters don't do pre-interviews [25:00]
Why Aubrey Plaza is so awkward on interviews [29:03]The secret tactic Elizabeth learned from media training [31:30]
Difference between major press and podcasts [35:03]How cliques and communities relate to PR [41:30]
How you can REALLY connect with people on social media [54:24]Some people don't like authentic people [58:00]
How to send cold message/DM in an authentic way [1:03:38]Most people love being told what to do [1:15:35]
How introverts can build communities [1:23:43]FOLLOW US
Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/ (https://www.instagram.com/elizabethbrodywaite/)

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