The Omnichannel Approach at Discount Tire - a podcast by Cherokee Media Group

from 2020-08-31T18:23:27

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Mike Bolland, director of omnichannel customer insights and experience at Discount Tire, discusses the "touch-less experience" the company has adopted in response to COVID-19 and its applications in other industries. Bolland also discusses the omnichannel, end-to-end approach to the business, how Discount Tire gathers consumer feedback and more.

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