how to use indie data as a carrot not a stick - a podcast by Syd Roe

Data doesn't mean anything unless it changes behaviors. But doing so must be done with care and intention. Too much pressure and you'll create a culture of fear. Too little and you're back in an ecosystem of invisibility. Steve Holley, an indie agency owner in Virginia, explains how he walks that line and finds the right conversation at the right time.

Further episodes of b atomic airwaves

Further podcasts by Syd Roe

Website of Syd Roe