Brand Now: How To Build Brand While Driving Demand - a podcast by Demand Gen Report

from 2022-01-05T05:00

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Coffee shops dot almost every corner, but if you were asked to name a coffee company, you’d likely say Starbucks or Dunkin’ Donuts — and completely neglect some mom-and-pop shops or local chains that probably deliver higher quality drinks. You see, name recognition doesn’t always correlate with quality; it just reflects successful branding. And branding is key to standing out in a crowded marketplace.

As marketing teams operate in a primarily digital world, they’re fighting harder than ever to catch prospects’ attention in an overcrowded and loud marketplace. This means building and maintaining strong company branding is more important than ever before.

Tune in to this exclusive keynote replay from #B2BSMX to learn all about Nick Westergaard’s seven “Brand Now” dynamics (meaning, structure, story, content, community, clarity and experience), and understand how you can use them in your own brand-building strategies to accelerate the success of demand gen campaigns.

Throughout his keynote, Westergaard helps listeners understand:

The seven digital dynamics to build standout brands, as well as how to implement them;

How to create a brand that features its own structure, meaning and story;

The top strategies to generate content that catches prospects’ interests and creates an engaged community internally and externally; and