Breaking Down Performative Allyship&Pandering In B2B - a podcast by Demand Gen Report
from 2020-06-24T05:00
Historically, taking a stand on political and social issues was considered a risky move for marketing and brand executives. In the current climate, however, it's risky not to take a stand. In a world where many judge a company's alignment (or misalignment) with these issues based on how quickly they respond, how can organizations (even those in B2B) ensure that they're not only taking the correct measures, but developing a strategy that can make a tangible impact? It's a lot for even seasoned executives to navigate, and that's why, for this episode of the B2BMX Podcast, we sit down with Katie Martell, marketing truth-teller and an expert on the cross-section of marketing and social movements.
During our discussion, we get to the heart of what's top-of-mind for us as content creators and community builders, including:
- Speed or quality of response. Is there a right answer?
- What is performative allyship and how can we ensure we don't do it?
- What are some ways to spot brand pandering?
- How can we best amplify the voices that need to be heard right now?
- How can we hold leadership and ourselves accountable every day?
- How can we drive positive change within our teams and make this change scale?
RELATED LINKS
Learn more about Katie Martell's book and documentary
Dive deeper into the risks of performative allyship- Buy Me And White Supremacy
- Buy White Fragility: Why It's So Hard For White People To Talk About Racism
See brand responses and statements regarding Black Lives Matter
Further episodes of B2B Marketing Exchange
Further podcasts by Demand Gen Report
Website of Demand Gen Report