Building The Ultimate Martech Stack For Your Business - a podcast by Demand Gen Report

from 2021-05-19T05:00

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The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. Scott Brinker's 2020 Marketing Technology Landscape revealed more growth for martech solutions — reaching 8,000 solutions, a 13.6% lift from 2019.

So how do you go about building the right martech stack for your company? Well, Dan McGaw has got you covered. His book, “Build Cool Sh*t: A Blueprint to Creating a Marketing technology Stack,” shares all of his tips, tools and best practices for creating a powerful — and flexible — martech stack. And he’s on the B2BMX Podcast today to dive deeper into:


  • The inspiration behind the book and what to expect from it;  

  • The state of marketing technology;  

  • The future of the martech landscape and what we can expect in terms of consolidation;  

  • Tips for assessing and improving martech stack;  

  • The key components of a martech stack, and the nice-to-haves;  

  • The importance of having talent to manage the stack; and 

  • So much more!  

RELATED LINKS 

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report