Direct Mail 2020: How To Win Big With Direct Mail In The Digital Age - a podcast by Demand Gen Report

B2C brands have relied on direct mail for decades, but the trend is re-emerging in B2B in new and exciting ways. Brands across industry verticals are incorporating direct mail into their marketing and sales strategies, especially in their account-based marketing (ABM) efforts. But what are the keys to success for this medium? During this in-depth discussion, a panel of experts delve into real-life examples of how they have used direct mail to create personalized and immersive campaign experiences that help establish long-term buyer relationships.

Panelists include:

• Bailey Roberts, Conga
  


• Daniel Lambert, Rev (formerly of CareCloud)


• Brian Anderson, Demand Gen Report
  

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report