Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside - a podcast by Demand Gen Report

Buyers feel like they are under attack from marketers’ constant emails and messaging, so they're essentially digging a moat for protection. They’re unsubscribing, deleting and ignoring anything that isn’t radically relevant to them. One of the things we have learned from history is that you cannot siege a moated castle head-on. Under difficult marketing circumstances, you do not take castles by force. All castles can be entered with a drawbridge. Instead of trying to force your way into the castle, try earning the attention of your buyer to actually get invited inside. 

 

In this episode, co-hosts Klaudia Tirico and Kelly Lindenau play back Baer’s insightful and memorable keynote speech at B2BMX in Scottsdale, where he explained the three drawbridges to gain buyer trust. 

 

RELATED LINKS

• Register for #B2BMX: Next-Level ABM in June


• 
  Learn more about Jay Baer 


• 
  Learn more about Convince & Convert 

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report