Harnessing The Power Of Social Listening - a podcast by Demand Gen Report

What better way to kick off Season 7 than with an exclusive interview from the B2B Sales & Marketing Exchange in Boston!? Co-host Kelly Lindenau sat down with Brooke Sellas, Founder & CEO of B Squared Media, who put on an amazing session at the event and was kind enough to share even more insights with our audience.

 

It's safe to say Sellas did not disappoint: She shared an abundance of tips and tricks to implementing a successful marketing strategy while utilizing social media. Throughout the episode, Sellas dove deeper into:

• The role social media plays in B2B marketing and how practitioners can leverage it;


• How to understand customer voices and incorporate them into marketing strategies; 


• The best strategies to harness the power of social media listening; and


• The value of ABM.

RELATED LINKS

• Register For #B2BMX In Scottsdale


• 
  B Squared Media 

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report