How To Build A Demand Gen Program From The Ground Up - a podcast by Demand Gen Report

Co-host Kelly Lindenau of the B2BMX Podcast is here with Hunters’ Sarah Breathnach to discuss the latest demand gen trends and share a preview of her session at the upcoming B2B Sales & Marketing Exchange event in Boston. Her session, titled: “Hiring A Marketing Team To Do Lead Gen Is A Huge Mistake. Here’s Why…” is one you won’t want to miss!

 

Breathnach shares the six steps she took to build a demand generation program within 12 months. Marketers must look at the areas where the business is currently weak and where they’re opportunities for improvement by:

• Auditing the current state of a program before making changes;


• Researching in terms of looking at the data;


• Talking to early customers, employees, salespeople and customer success; and


• Generating quick wins to make an immediate impact.

RELATED LINKS

• Register For B2BSMX In Boston


• How To Achieve Next Gen ABM

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report