How To Cut Through The Noise And Build Awareness w/ Jeremy Middleton - a podcast by Demand Gen Report

What does a high school physics and chemistry teacher know about marketing? Plenty, clearly. In his two first years at Pramata Corporation, Jeremy Middleton, Senior Director of Digital Marketing & Revenue Operations, helped the company focus less on the volume of website traffic and the quality of buyer interactions. With a focus on creating awareness and engagement around a new, incredibly niche category, Middleton and his team adopted an ABM strategy that encompassed the following phases:

• Identified accounts and messaging;


• Determined personas;


• Re-engineered processes; and


• Consolidated tools.

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