How To Measure The Success Of Your Revenue Strategy - a podcast by Demand Gen Report

from 2023-01-04T05:00

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Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, as he discussed why modern CMOs are shifting to a revenue flywheel approach when tasked with building a sustainable growth strategy.

During his session, Cosby covered the key components of the revenue flywheel strategy, such as:


  • The different phases and specific KPIs to use to measure success; 

  • How this approach is different from the traditional lead gen strategy; and

  • How ABM can help take a revenue flywheel strategy and turn it into tactical campaigns and plays for sales and marketing teams.


Plus, Cosby shared insights into how a successful ABM strategy generated $5.7 million in five months using a revenue flywheel.


RELATED LINKS

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report